Growth hacker: salary, from work-study to freelance

The Growth Hacker is an essential element in the ecosystem of digital startups and companies. In France, the average salary for a Growth Hacker is €45,000 gross in 2024. Combining digital marketing, SEO techniques and innovation, this professional stands out for his or her ability to generate rapid, efficient growth by making the most of available resources. This role involves mastering optimization, e-commerce and content marketing strategies.

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Its missions

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A true growth hacker, the Growth Hacker's job revolves around 5 strategic axes:

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● Acquisition: Attract prospects through effective SEO strategies, use of Google Adwords and social media presence.

● Activation: Convert visitors into active users through engaging landing pages and an optimized user experience.

● Retention: Build customer loyalty using content marketing and targeted email campaigns.

● Referral: Stimulate influencer marketing and word-of-mouth.

● Revenue: Increase conversions and sales, by focusing on effective B2B and B2C digital strategies.

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Its key competencies

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The Growth Hacker, an essential pillar of digital marketing, distinguishes himself by his unique skills:

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● Curiosity and Innovation: Always on the lookout for new digital trends.

● Data Analysis: Understanding user behavior to guide strategies.

● Communication and Team Spirit: Ability to collaborate and share ideas clearly.

● Adaptability: Being flexible in the face of change and multiple projects.

● Results orientation: aim for concrete, measurable objectives.

● Digital marketing fundamentals: Learn the basics of SEO, social networks and technological tools.

These skills enable the Growth Hacker to drive the growth and digital success of companies.

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Salary

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A Growth Hacker's salary reflects his or her crucial role in digital marketing. Beginners in this dynamic field can expect attractive remuneration packages, which rise rapidly with experience and expertise. Experienced specialists with expertise in SEO, content marketing and digital strategies can expect high salaries, especially in major cities and competitive markets. This salary progression underlines the growing demand for advanced skills in digital marketing and growth optimization, making growth hacking a lucrative and constantly evolving career.

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Alternation

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Work-study training as a Growth Hacker offers immersive experience in digital marketing, combining theoretical studies with practical work. Many schools offer paid sandwich courses. As an Assistant Growth Hacker, you'll contribute to all facets of business growth, from analyzing data to implementing innovative strategies. This program will enable you to apply your classroom knowledge to real-world projects, strengthening your professional skills while contributing directly to the company's bottom line. The work-study schedule is Monday to Thursday at the company and Friday at the school, offering an ideal balance between theory and practice.

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An inspiring growth hacker

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Let's take the example of Hotmail. Timothy Draper is surely the first growth hacker. In 1996, as an investor in Hotmail, he proposed to add at the end of each email: PS: I love you. Get your free email at Hotmail. This allowed to reach 1 million users in 6 months and 2 million only 5 weeks later. Apple was inspired by it for the famous "Sent from my iPhone".

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Freelance freedom

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Interested in becoming independent? Choose between Fiverr, Upwork, or Codeur.com, the tools you need to set up your own business right out of school at an average daily rate of €380 (according to codeur.com), and all from the comfort of your own home.

Are you attracted by the variety and diversity of assignments?

Give yourself the opportunity to explore different business sectors and quickly acquire a comprehensive view of the business by working with different customers.

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