DOUBLE DIPLÔME Master of science ◆ data for Marketing EN ALTERNANCE ALBERT SCHOOL - MINES PARIS PSL

Le double diplôme Master of Science Data for Marketing en Alternance de Albert School - Mines Paris PSL donne aux étudiants des compétences techniques en data management et data science approfondies ainsi qu’une vision stratégique des enjeux marketing liés à l’exploitation des données par les entreprises. Ce programme est enseigné en anglais et dure de 12 à 24 mois. Ce programme est réalisé en alternance. De nombreuses entreprises partenaires d'Albert School proposent des offres d'alternance à nos étudiant/e/s sur notre espace carrières

DATA CONTROL, THE KEY TO MARKETING PERFORMANCE

The increase in storage capacity and the explosion in computing power have transformed data into an unlimited source of information and intelligence. Data is a strategic resource for business growth.

The Master of Science in Data for Marketing trains hybrid profiles with both solid management skills and theoretical and technical skills that enable them to manipulate and enhance data. The objective of the Master of Science for Marketing is to train future leaders capable of making informed decisions in business thanks to data.

The work-study format of the Master Data Marketing allows students to acquire a balance between theoretical and practical skills in order to increase their employability in companies.

At the end of this specialized Master's degree in Marketing, there are many opportunities: Data Analyst in a technology company, Growth Hacker, Marketing Manager or member of the strategic team of a company...

A word from THE SPONSOR

"Albert School provides a framework for conceptual understanding but also an ability to execute."

Albert School's Master's in Data for Marketing meets a very important need: to train people who understand the marketing framework in which we find ourselves today, which has been extremely disrupted by digital technology, and which has nothing in common with what it was 20 years ago.

By graduating from the Master's program, you will be able to access many marketing jobs in a large company context as well as in a start-up context.

Yseulys Costes | Master's Sponsor and CEO of Numberly

Why award an RNCP title rather than a Bachelor or Master degree?

The RNCP 6 and 7 titles are recognized diplomas of Bac+3 and Bac+5 level. The Ministry of Labor is responsible for these degrees.

The Bachelor's degree and the Master's degree are under the supervision of the Ministry of Higher Education and Research.

The Commission d'évaluation des formations et diplômes de gestion (CEFDG) is in charge of evaluating the training of private higher education institutions in order to authorize them to deliver the grade de licence or the grade de master.

For both the Bachelor's and Master's degrees, one of the most important criteria is:

"The school must have 50% of PhDs on its permanent teaching staff. [CEFDG evaluation reference]

One of the two pillars of Albert School is to be as close as possible to the business world. Thus, our professors (except in mathematics, an associate professor) are senior executives and experts involved in the business world. From marketing director to investment banker to entrepreneur: they can teach our students about the operational reality of the company.

An RNCP title allows its holder to prove the achievement of skills, abilities and knowledge.

Albert School certifications ◆◆

Double diplôme Bachelor Albert School - Mines Paris PSL
Double diplôme MSc Albert School - Mines Paris PSL

Albert School est un Etablissement Privé d’Enseignement Supérieur. Les formations dispensées délivrent des certifications et également des crédits ECTS visés à l’échelle de l’Union Européenne. Les titres préparés ne s’obtiennent que par la validation de la totalité des blocs de compétences.

Des diplômes reconnus

Students are prepared for RNCP level 6 (Bachelor) and 7 (Msc) qualifications. These RNCP titles are regulated by France Compétences, an organization that depends on the Ministry of Labor. Albert School delivers a diploma that provides ECTS credits, approved by the European Union.

Title "Chargé de Gestion et Management" - Certified title of Level 6, NSF codes 310 and 310p, registered in the RNCP on 26/06/2020, delivered by Formatives. 

Title "Project Manager in Artificial Intelligence" - Certified title of Level 7, NSF codes 326t and 326p, registered in the RNCP on 26/01/2022, delivered by Ascencia.

What is the difference between an RNCP title and a Bachelor or Master degree?

Read more →

Educational program

The Master of Science Data for Marketing combines a solid foundation of theoretical and technical skills in Data Analytics and Data Science with a significant professional immersion in a company through a system of work-study.

The work-study program is a royal way to acquire professional skills that are valued and useful before the end of one's studies, and thus facilitate integration into the job market.

At the heart of Albert School's pedagogy is the ambition to train future leaders ready to face the economic challenges of the coming decades and equipped with solid skills sought after by recruiters, at the crossroads of Business and Data.

M1 - first year

DatA & math

INTRO TO DATA & CODING

DATA MINING & ANALYTICS

HANDS-ON SQL DATABASES

MACHINE LEARNING

VISUALIZATION

HEAD OF DATA 101

MARKETING

MARKETING FUNDAMENTALS

ACQUISITION CANALS

ai for CRM

full funnel marketing vision

social media marketing

marketing automation

Soft skills

LAW & ETHICS

PROJECT MANAGEMENT

LEADERSHIP & MANAGEMENT

COMMUNICATIoN

NO-CODE & AUTOMATION

tools

GITHUB, JUPYTER

Google analytics, big query

CRM (SALESFORCE, HUBSPOT)

EXCEL & POWERPOINT

TABLE, QLIK

M2 - SECOND year

DatA & math

MACHINE LEARNING OPS

GRAPH THEORY & ANALYTICS

CLOUD COMPUTING

PRODUCT OWNER 101

INTRO TO DEEP LEARNING

MARKETING

UP- / CROSS-SELLING STRATEGIES

marketing campaign analytics

web3 for business

media trading

lead generation for growth

Soft skills

DIGITAL LAW

SALES & NEGOTIATIONS

LEADERSHIP & MANAGEMENT

entrepre-neurship

tools

GOogle Ads & social ads

marketo

CRM (SALESFORCE, HUBSPOT)

EXCEL & POWERPOINT

A dedicated educational team ◆◆

Our teaching team is composed of professors from prestigious schools and experienced professionals from successful start-ups, unicorns and large corporations.

Benjamin APRA

Benjamin APRA is a graduate of the Ecole Polytechnique and Berkeley. He is an engineer specialized in bioinformatics. He has designed multiple computer tools for the French Embassy in Japan and participated in the writing of a textbook for the French Air Force. He led his engineering career in the United States in leading biotech and education tech companies. Benjamin has been teaching high school mathematics for the past 2 years and will be teaching at Albert School full time starting next fall.

Benjamin APRA

Video

Julien CADIO

A graduate of the University of Paris-Dauphine, Julien CADIO has held several marketing positions, first at Coca-Cola, then at Catalina where he is now Sales Director. He also has a solid experience in teaching marketing at the University of Paris-Dauphine. Julien teaches marketing at Albert School.

Julien CADIO

Video

Simon COSTE

Simon COSTE has a PhD in mathematics and is a Postdoctoral Researcher in Machine Learning and Artificial Intelligence at the École Normale Supérieure. Alongside Stéphane MALLAT, Professor at the Collège de France, he co-organizes the Challenge of Data 2022, a machine learning challenge open to researchers and the general public. Simon Coste teaches machine learning at Albert School.

Simon COSTE

Video

Guillaume VENTURA

A graduate of HEC, Guillaume Ventura works as an International Marketing Manager at L'Oréal. In parallel to his functions, he teaches as a marketing professor at HEC. Guillaume will teach marketing at Albert School.

Guillaume VENTURA

Video

The Scientific Council ◆◆

The Scientific Council ensures the academic excellence and coherence of the institution's programme.

Mathieu Rosenbaum

Resident Professor of Mathematics at the Ecole Polytechnique.

Mathieu rosenbaum

/ mathematics

Mathieu rosenbaum
/ Mathematics

Video

Johan Hombert

Associate Professor of Finance at HEC

Johan Hombert

/ finance

Johan hombert
/ finance

CHRISTIAN-YANN ROBERT

/ Statistics

Professor, co-Director of the Master Statistics, Finance & Actuarial Science at ENSAE

careers

The Master of Science Data for Marketing combines a solid foundation of theoretical and technical skills in Data Analytics and Data Science with a professional immersion in a company through a system of alternating learning. Professional integration is at the heart of ALBERT SCHOOL's concerns, which helps its students to build their professional project throughout their training, by encouraging meetings with numerous professionals.

Msc Data for Marketing's flagship jobs ◆◆

Data Analyst

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Marketing Consultant

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Growth Hacker

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Digital Marketing Manager

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Business Developer

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Analytics Specialist

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ALBERT SCHOOL guarantees its students numerous job opportunities, starting with opportunities in its renowned partner companies (LVMH, Carrefour, BCG Gamma, etc.) and assists them in their applications.

LVMH, JOW, PERNOD RICARD, CAJOO, CARREFOUR, SPENDESK, LUKO, CAPGEMINI, IBM, BLACKROCK, NABLA, YNSECT, SUNDAY, STOÏK, GOOGLE, EMERIA, ILIAD, VOODOO, PAYFIT, BIG MAMMA, DOCTRINE, KARD, ALAN, WEMAINTAIN, BCG GAMMA, ...

Work-study programs provide a springboard for professional insertion. Students who have completed a work-study program are very attractive to employers and find their first job quickly.

ALBERT SCHOOL benefits from privileged access to work-study offers from its partner companies.

Our opportunities and expertise

Xavier Niel | Founder Iliad

"While French Tech is experiencing a meteoric acceleration, we now have a critical training issue to accompany this dynamic.
Our start-ups need professionals who speak the language of data; our unicorns are recruiting hundreds of them; our largest companies are imitating them. The launch of ALBERT fills me with enthusiasm. It is a great lever for our youth and the whole country.

ALBERT SCHOOL TARGETS 100% POST-CURRICULUM EMPLOYABILITY IN TRENCHING PROFESSIONS

Albert School's strategy is to train students for the most innovative and promising professions on the market. By developing hybrid Business and Data skills, students are positioned towards a strong demand from companies and a rapid career evolution.

Albert School's degrees provide the skills needed by companies to operate, manage and develop data-driven solutions.

A dedicated career service and a mentor assigned to each student throughout their studies

Admissions

holder

Special Master

BAC +3

BACHELOR

LICENCE

IN 2 YEARS

BAC +4* DEGREE

GRADUATE OF A GRANDE ÉCOLE

IN 1 YEAR

*attesting tothe necessary prerequisites

Who can apply?

The MSc Data for Business at Albert School is aimed at international or French Bachelor's degree holders or graduates (holders of a BAC+3 or equivalent), from a university or other higher education institution. Recommended fields of study: engineering, science, business, management, economics, mathematics, political science.

Note that a particular taste for data science is absolutely essential!

How to apply?

Phase 1 - Pre-selection of applications based on an admission file (CV, cover letter, letter of recommendation, report cards)
Phase 2 - Admission interview

ALBERT SCHOOL maintains a network of numerous partner companies in order to facilitate the placement of its students in work-study programs. From the eligibility phase onwards, candidates will have access to offers published by our partners.

Admission session calendar

Applications to the MSc Albert School for the start of the 2023 academic year have been open since September 20, 2022.

Albert School is implementing a "rolling" admission system. This system allows students to apply at any time of the year and to obtain an answer within 15 days of the beginning of their application.

As a result of the rolling admissions system, the end of the recruitment calendar is not known in advance: recruitment for a program stops when all the places for that program have been allocated.

Typically, the campaigns are never closed before January 1 of the year of the start of the school year. It should be noted, however, that the greater the number of applicants, the greater the level of selectivity.

To find out if there are any places left in the program you are interested in, start your registration and fill in the desired program. If the program is not displayed as complete, it means that there are still places available.

If you have any questions, do not hesitate to contact us at admission@albertschool.com

Tuition should not be a barrier to further study. ALBERT SCHOOL is committed to promoting diversity and social inclusion by making its programs accessible to any student meeting the selection criteria. ◆◆

How can I finance my studies at Albert School?

ALBERT SCHOOL strongly encourages its Master's students to consider a work-study program. This allows students to finance their studies while providing a springboard to professional integration. Students who have completed a work-study program are very attractive to employers and find their first job quickly.

ALBERT SCHOOL benefits from privileged access to work-study offers from its partner companies.

Scholarships

Actively engaged in promoting diversity and equal opportunity, merit-based scholarships and scholarships based on social criteria can finance all or part of the student's education. Applications for scholarships must be made once you have been admitted.

Staggered payments

Tuition fees can be paid in installments at no charge.

Student loans

Within the framework of a partnership with ALBERT SCHOOL, admitted students have the possibility of taking out a loan with banking institutions (BNP, Société Générale) at a preferential rate. This loan can cover the totality of their tuition fees with a deferred reimbursement at the end of their studies.

The loan application must be made once the student has been admitted.

Let's meet ◆◆

Do you want to know more about ALBERT SCHOOL? The team is available to answer all your questions.