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Groupe Les Echos - Le Parisien reaches 25 million French people every month. Backed by the expertise of its 1,600 employees, including some 700 journalists, and boasting a portfolio of prestigious brands, it cultivates two core values: a commitment to quality and a spirit of innovation.

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A media subsidiary of the LVMH Group, it is a leader in several markets:

• Business press: Les Echos
• General daily press: Le Parisien - Aujourd'hui en France
• Financial information: Investir,com
• Arts & Culture : Radio Classique, Mezzo, medici.tv, Connaissance des Arts
• Events: Viva Tech, Médias en Seine, Inclusiv' Day...
• Corporate services: brand content, dematerialization, training...

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Groupe Les Echos - Le Parisien is also deploying a strategy of responsible commitment. Its raison d'être expresses the ambition to foster the emergence of a more responsible society, by informing, mobilizing and supporting citizens and businesses: defending democracy, protecting the environment, promoting social inclusion, etc.

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As part of our paper and digital subscriber retention and loyalty strategy, and reporting to the Retention and Loyalty Manager, the work-study student's main task will be to assist the three retention and loyalty project managers at 5 Les Echos Le Parisien group titles (Le Parisien, Les Echos, Investir, Capital Finance, Connaissance des Arts) in their day-to-day operations.

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Missions

• Support in setting up automated email and push notification routes in Adobe and Batch tools (targeting, creation, testing)
• Support in developing one-shot email campaigns (targeting, creative, testing)
• Creative briefs for in-house studios and agencies
• Creating email templates with Dartagnan
• CRM project management assistance
• Competitive intelligence and recommendations
• Reporting
• AB Testing

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PROFILE

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Student F/H from level Bac + 3/4/5, specializing in business / marketing / management, School or University.

Autonomy, organization, rigor, initiative, team spirit. Dynamic and good interpersonal skills. Taste for figures.

You enjoy digital communication and are comfortable with new digital technologies.

Proficiency in office automation tools.

Apprenticeship contract only

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